Our Privacy Commitment
Edhaz Markets Private Limited (“we,” “our,” or “us”) operates AlphaLens. This Privacy Policy explains what personal information we collect, why we collect it, how we use and protect it, and the rights available to you.
This Policy should be read together with our Terms and Conditions.
1. Two Ways You May Reach AlphaLens
AlphaLens is used both by people who subscribe directly and by people whose broker or financial institution provides it to them. The way you reached the service determines who is responsible for your data.
If you registered directly on thealphalens.com
Edhaz Markets Private Limited is the controller of your personal information and this Policy applies to you in full.
If you reached AlphaLens through a broker, distributor, or other institution
Including where the service carries that institution’s branding — then:
- That institution decides what data is processed and for what purpose. It is the controller.
- We process that data on the institution’s instructions, in order to deliver the analytical service. We are a processor.
- That institution’s privacy policy governs its own collection and use of your information.
- Requests to access, correct, or delete your data should be made to that institution first. We will support them in responding.
- Sections 5 to 8 of this Policy nonetheless describe how we handle data in our custody, and those protections apply regardless of the route by which data reached us.
2. Information We Collect
Information provided to us
- • Identity & contact:name, email address, mobile number, and where required for a paid subscription, billing details.
- • Portfolio & holdings:securities held, quantities, average cost, and transaction history that you upload, enter, or authorise us to retrieve, or that a partner institution transmits to us on your behalf.
- • Account preferences:settings, saved report configurations, notification choices.
- • Correspondence:the content of support requests and other communications.
Information collected automatically
- • Technical data:IP address, browser type and version, device type, operating system, time zone.
- • Usage data:pages viewed, features used, reports generated, timestamps.
- • Cookies:cookies and similar technologies — see Section 8.
Information from third parties
Where you authorise a connection to a broker, depository, or other service, we receive holdings and transaction data from it. Where a partner institution transmits data on your behalf, we receive what that institution sends under its agreement with us. In both cases we receive only what is necessary to deliver the analysis.
3. What We Do Not Collect
We do not collect your trading account password, broker PIN, or two-factor authentication credentials. We do not store complete card numbers or bank account credentials; payment details are handled securely by our gateway partners.
4. How We Use Your Information
| Purpose | Legal Basis |
|---|---|
| To compute portfolio analysis and generate reports | Performance of our contract with you, or with the partner institution |
| To create and administer your account | Performance of our contract |
| To process subscription payments and issue invoices | Performance of our contract |
| To provide customer support | Performance of our contract |
| To secure the Platform and detect misuse or fraud | Our legitimate interest in operating a safe service |
| To improve Platform features and performance | Our legitimate interest, using aggregated or de-identified data |
| To send service communications about your account | Performance of our contract |
| To send marketing communications | Your consent, withdrawable at any time |
| To comply with legal and regulatory obligations | Compliance with applicable law |
We do NOT sell your personal information.
We do NOT use individual holdings data to train or calibrate our analytical models. Model development uses market data, not customer portfolios. This applies equally to data received from partner institutions.
5. Disclosure of Information
We disclose personal information only under the following circumstances:
- • To service providers: cloud hosting, payment processing, email delivery, analytics, and support providers, engaged under contract and permitted to process data only on our instructions.
- • To a partner institution: where you reached AlphaLens through it, we return analysis relating to you to that institution as part of delivering the service it has contracted for.
- • Where required by law: under legislation, court order, or a lawful request from a governmental or regulatory authority.
- • To protect rights: where necessary to establish, exercise, or defend legal claims, or to protect the safety and security of the Platform and its users.
- • On business transfer: in connection with a merger, acquisition, or sale of assets, subject to the acquirer being bound by protections no less stringent than those in this Policy.
We do not disclose individual holdings to advisers, brokers, issuers, or other users beyond the partner institution through which you access the service.
6. Data Retention
We retain personal information while your account is active and thereafter as necessary to satisfy legal, accounting, tax, and regulatory obligations.
- • Account & holdings data:retained while active; on closure, deleted or irreversibly anonymised within 90 days of request, except where retention is legally required.
- • Data from partner institutions:retained in accordance with our agreement with that institution and deleted on termination of that agreement or on its instruction.
- • Transaction & billing records:retained for the period required under applicable tax and company law.
- • Support correspondence:retained for a reasonable period for quality and dispute-resolution purposes.
7. Security
We apply administrative, technical, and physical safeguards appropriate to the sensitivity of the data, including encryption in transit, access controls limiting employee access to a need-to-know basis, secured hosting infrastructure, logging of administrative access, and segregation of partner data.
No method of transmission or storage is completely secure. While we work to protect your information, we cannot guarantee absolute security. You are responsible for keeping your credentials confidential.
8. Cookies
We use cookies and similar technologies to keep you signed in, remember your preferences, understand usage, and maintain security.
Cookies on our Platform fall into three categories: strictly necessary cookies required for the Platform to function; preference cookies that remember your settings; and analytics cookies that help us understand usage patterns. You may control cookies through your browser settings, though disabling strictly necessary cookies will prevent the Platform from working correctly.
9. Your Rights
Subject to applicable law, you may:
To exercise these rights, write to hello@alphamarket.co.in. If you reached AlphaLens through a partner institution, please address your request to that institution first; we will support them in responding. We respond within the period required by applicable law and may need to verify your identity first.
10. Children
The Platform is not directed at persons under eighteen, and we do not knowingly collect their personal information. If you believe a minor has provided us with personal information, contact us and we will delete it.
11. International Transfers
Our infrastructure is located in India. Where a service provider processes data outside India, we require contractual protections consistent with this Policy and applicable Indian data protection law.
12. Changes to This Policy
We may update this Policy. Material changes will be notified through the Platform or by email, and to partner institutions under our agreements with them. The revision date above indicates when it was last updated.
13. Grievance Officer
In accordance with the Information Technology Act, 2000 and the Digital Personal Data Protection Act, 2023:
Grievance Officer
Edhaz Markets Private Limited
Email:hello@alphamarket.co.in
We acknowledge complaints within forty-eight hours and endeavour to resolve them within fifteen days.
14. Contact
Privacy questions may be sent to hello@alphamarket.co.in.